Why Wix Website Builder Is So Popular

Wix website builder stands tall amidst the ever-growing number of similar services. The company was founded in 2005 and has its headquarters in New York. On the surface, Wix seems to be the archetypal drag and drop website editor yet it has exploded in popularity. To date, more than 10 million websites owe their existence to Wix. The big question is: Why is Wix website builder so much more popular than its peers?